Twenty Recommendations to Reduce Financial Predation
and Blind Trust in Small Family-Owned Financial
Businesses

Abstract

This article examines the functioning of small family-owned financial businesses under the angle of the consolidated model of financial predation (CMFP). According to this model, small businesses that handle financial services run the risk of attracting investors who will trust them blindly based on such factors as empathy and family ties rather than on sound economic decisions. On the other hand, as proven by recent real-life examples, some family businesses may take advantage of blind trust to earn money in insidious ways that lure vulnerable customers. The author offers 20 recommendations to reduce so-called predation and examines the looming dangers of investors who blindly trust their advisors.