@article {Arnold88, author = {Tom Arnold and John H. Earl, Jr. and David S. North}, title = {On a Risk-Adjusted Basis, Do Firms Featured on Business Magazine Covers Make Good Contrarian Investments?}, volume = {13}, number = {2}, pages = {88--93}, year = {2010}, doi = {10.3905/jwm.2010.13.2.088}, publisher = {Institutional Investor Journals Umbrella}, abstract = {Firms featured in cover stories collected from Business Week, Fortune, and Forbes over a 20-year period (1983{\textendash}2002) are examined to determine whether risk-adjusted contrarian performance in the stock price occurs after the publication of the story. Positive cover stories lead to abnormally low performance in stock price on a risk-adjusted basis, although the returns are still positive. Negative cover stories lead to positive returns on the stock,but the returns are still not superior on a risk-adjusted basis.TOPICS: Security analysis and valuation, information providers/credit ratings, performance measurement}, issn = {1534-7524}, URL = {https://jwm.pm-research.com/content/13/2/88}, eprint = {https://jwm.pm-research.com/content/13/2/88.full.pdf}, journal = {The Journal of Wealth Management} }