@article {Das25, author = {Sanjiv Das and Harry Markowitz and Jonathan Scheid and Meir Statman}, title = {Portfolios for Investors Who Want to Reach TheirGoals While Staying on the Mean{\textendash}Variance Efficient Frontier}, volume = {14}, number = {2}, pages = {25--31}, year = {2011}, doi = {10.3905/jwm.2011.14.2.025}, publisher = {Institutional Investor Journals Umbrella}, abstract = {How can investors construct portfolios that help them reach their goals, such as a comfortable retirement for themselves, a bequest for their children, and college education for their grandchildren? Are such portfolios on the mean{\textendash}variance efficient frontier? How can advisors discuss investment risk with clients whose risk tolerance varies by goal{\textemdash}low for retirement and higher for bequests? These are the questions answered in this article. The authors show that advisors can help clients construct portfolios that take clients to their goals while also leaving them on the mean{\textendash}variance efficient frontier.TOPICS: Portfolio construction, performance measurement}, issn = {1534-7524}, URL = {https://jwm.pm-research.com/content/14/2/25}, eprint = {https://jwm.pm-research.com/content/14/2/25.full.pdf}, journal = {The Journal of Wealth Management} }