RT Journal Article SR Electronic T1 On Structural Changes in the Holiday Effect JF The Journal of Wealth Management FD Institutional Investor Journals SP 98 OP 105 DO 10.3905/jwm.2019.21.4.098 VO 21 IS 4 A1 Russell P. Robins A1 Geoffrey Peter Smith YR 2019 UL https://pm-research.com/content/21/4/98.abstract AB From 1926 to 2016, the average stock return on the day before holiday market closings is up to 15 times the average return on all the other days of the year. We study whether this holiday effect is contingent on the subperiod over which it is estimated and locate the critical break dates that delineate each subperiod. We find the holiday effect is critically dependent on the sample period over which it is estimated and that there is no statistically consistent set of results in each subperiod. Nevertheless, the holiday effect is statistically significant in the CRSP value-weight stock market portfolio and in the low-size stock portfolio in every subperiod from 1926 to 2016.TOPICS: Security analysis and valuation, portfolio construction, performance measurement