RT Journal Article SR Electronic T1 Structuring Asset Pricing During Pandemic Times and Market Events JF The Journal of Wealth Management FD Institutional Investor Journals SP jwm.2021.1.136 DO 10.3905/jwm.2021.1.136 A1 Raj Kumar A1 Manu Sharma YR 2021 UL https://pm-research.com/content/early/2021/05/15/jwm.2021.1.136.abstract AB In times of pandemic, asset prices fall with nothing to stop them. The anticipated cash flows from these assets also fall, causing asset values to start to degrade. During these market events practitioners need theory as well as models to price assets correctly. This study proposes a theory as well as a financial model to evaluate the price of assets in times of pandemic and extraordinary market events. The proposed model is useful for correctly evaluating the price of assets as well as for determining whether that asset is under, over, or fairly valued. The study takes into consideration three variables: the market in which the asset operates, the industry of the asset, and the scale of the asset. It then assumes a Poisson probability distribution to determine the right price of the asset.TOPICS: Security analysis and valuation, tail risks, quantitative methods, statistical methods, financial crises and financial market historyKey Findings▪ The asymmetry of information in financial markets triggers drastic distortions in asset prices.▪ Investors need a dedicated valuation model to price assets in times of pandemic and extraordinary market events.▪ The market, industry, and size of a company, along with cumulative probability distributions of these variables, play a crucial role in the valuation of assets in times of pandemic and market events.