PT - JOURNAL ARTICLE AU - Raj Kumar AU - Manu Sharma TI - Structuring Asset Pricing during Pandemic Times and Market Events AID - 10.3905/jwm.2021.1.136 DP - 2021 Jul 31 TA - The Journal of Wealth Management PG - 108--113 VI - 24 IP - 2 4099 - https://pm-research.com/content/24/2/108.short 4100 - https://pm-research.com/content/24/2/108.full AB - In times of pandemic, asset prices fall with nothing to stop them. The anticipated cash flows from these assets also fall, causing asset values to start to degrade. During these market events practitioners need theory as well as models to price assets correctly. This study proposes a theory as well as a financial model to evaluate the price of assets in times of pandemic and extraordinary market events. The proposed model is useful for correctly evaluating the price of assets as well as for determining whether that asset is under, over, or fairly valued. The study takes into consideration three variables: the market in which the asset operates, the industry of the asset, and the scale of the asset. It then assumes a Poisson probability distribution to determine the right price of the asset.TOPICS: Security analysis and valuation, tail risks, quantitative methods, statistical methods, financial crises and financial market historyKey Findings▪ The asymmetry of information in financial markets triggers drastic distortions in asset prices.▪ Investors need a dedicated valuation model to price assets in times of pandemic and extraordinary market events.▪ The market, industry, and size of a company, along with cumulative probability distributions of these variables, play a crucial role in the valuation of assets in times of pandemic and market events.