User profiles for Sweety Shah

Sweety Shah

Professor of Finance, LJ Institute of Management Studies, LJ University
Verified email at ljinstitutes.org
Cited by 106

Exploring the factors that drive millet consumption: Insights from regular and occasional consumers

P Shah, N Mehta, S Shah - Journal of Retailing and Consumer Services, 2024 - Elsevier
Understanding consumer perceptions and motivations for millet consumption is crucial as
millets gain popularity as a healthier alternative. However, little research has focused on …

[HTML][HTML] I am ready to invest in socially responsible investments (SRI) options only if the returns are not compromised: individual investors' intentions toward SRI

H Thanki, S Shah, HS Rathod, AD Oza… - Sustainability, 2022 - mdpi.com
SRI, or socially responsible investment, is a relatively new concept used to describe an
investment that considers social, ethical, and environmental concerns. The purpose of this study …

[HTML][HTML] Sustainable consumption: will they buy it again? Factors influencing the intention to repurchase organic food grain

H Thanki, S Shah, A Oza, P Vizureanu… - Foods, 2022 - mdpi.com
Global consumption trends point to rising demand for organic food as people become more
health-conscious. The factors that people consider while making initial organic purchases …

Zebrafish class 1 phosphatidylinositol transfer proteins: PITPβ and double cone cell outer segment integrity in retina

KE Ile, S Kassen, C Cao, T Vihtehlic, SD Shah… - Traffic, 2010 - Wiley Online Library
Phosphatidylinositol transfer proteins (PITPs) in yeast co‐ordinate lipid metabolism with the
activities of specific membrane trafficking pathways. The structurally unrelated metazoan …

PITPs as targets for selectively interfering with phosphoinositide signaling in cells

…, CJ Mousley, S Suresh, IM Wallace, SD Shah… - Nature chemical …, 2014 - nature.com
Sec14-like phosphatidylinositol transfer proteins (PITPs) integrate diverse territories of
intracellular lipid metabolism with stimulated phosphatidylinositol-4-phosphate production and …

Over-the-top (OTT) streaming services: studying users' behaviour through the UTAUT model

S Shah, N Mehta - Management and Labour Studies, 2023 - journals.sagepub.com
Over-the-Top (OTT) streaming platforms are transforming the industry’s broadcasting market
and structure. The streaming media revolution is based on constant innovation, both in …

Escitalopram versus citalopram and sertraline: a double-blind controlled, multi-centric trial in Indian patients with unipolar major depression

…, JK Trivedi, GK Vankar, RS Karan, S Shah… - Indian Journal of …, 2004 - journals.lww.com
The present randomized, double blind, parallel group, controlled, multi-centric trial was
designed to evaluate the efficacy and tolerability of escitalopram in comparison with citalopram …

Initial performance of IPOs in India: Evidence from 2010-2014

SN Shah, DH Mehta - Samvad, 2015 - indianjournalofmarketing.com
In this paper, we studied listing day performance pertaining to 113 IPOs in India during January,
2010 to December, 2014, listed in National Stock Exchange (NSE) India. We found that …

Resurrection of a functional phosphatidylinositol transfer protein from a pseudo-Sec14 scaffold by directed evolution

…, M Dynowski, CJ Mousley, SD Shah… - Molecular biology of …, 2011 - Am Soc Cell Biol
Sec14-superfamily proteins integrate the lipid metabolome with phosphoinositide synthesis
and signaling via primed presentation of phosphatidylinositol (PtdIns) to PtdIns kinases. …

[PDF][PDF] To study correlation between neck pain and cranio-vertebral angle in young adults

ES Contractor, S Shah, SJ Shah - Int Arch Integr Med, 2018 - academia.edu
Introduction: Neck pain is a common disorder. Poor posture might result in muscular imbalance
that causes a faulty relationship among various body parts. Forward head posture is one …