Purpose The current market conditions are driving firms to plan, design and implement
corporate social responsibility (CSR) policies that are true to the firms' real sense, ie …

This article investigates the linkages between brand authenticity, brand trust, and SME
growth from a CEO perspective. Brand authenticity is operationalized as consisting of three …

Names: Yesiloglu, Sevil, editor.| Costello, Joyce, editor. Title: Influencer marketing: building
brand communities and engagement/edited by Sevil Yesiloglu and Joyce Costello …

Research on Samsung's smartphone consumers in Surakarta, have aimed to (1) Test the
influence of brand experience on brand trust;(2) Test brand beliefs on brand loyalty;(3) Test …

With the ever-changing and evolving Instagram algorithm, some influencers have turned to
engaging in fraudulent activities such as purchasing fake followers and social bots to gain …

The main objective of this paper is to investigate the effect of affective and cognitive trust in
bank advertising toward its potential customers. An advertising experiment was conducted …

The purpose of this research is to investigate the relationship of customer satisfaction and
brand trust on customer loyalty. A total of 320 questionnaires were distributed to Iranian …

This Australian study utilises quantitative and qualitative research planning. Affective
characteristics of trust were found to be essential to the client-adviser relationship. Increased …

The Australian financial advice industry continues to be the subject of ongoing regulatory
reform largely driven by persistent failures of advice and products. Despite these concerns …

This paper focuses on the impact of trust on customer satisfaction in mobile phone sector. In
order to examine the relationship between independent variable (trust) and dependent …